One of the first projects I was assigned at the agency was a holiday direct mail piece for Walmart, featuring their credit card promotion. I conceptualized the design first, brainstorming how the piece would fold, and paying careful attention to the mailing specifications and sizing so that it would fold and mail correctly. It was a challenge as I had not worked with such a complex design before. It was almost like package design. Three designers presented their concepts for the project, and mine was chosen!

Skills used: concept development, branding, layout, strategy, print production